Month: December 2020

See results from your hustle in the analytics section. You can also utilize Google Analytics in conjunction with your Analytics on Spring for additional insight.

Click the analytics icon next to a listing to track the listing’s sales performance. From there, you can alter the date range, see where your traffic and views are coming from, see the number of sales you’re getting, and more.

Alternatively, go straight to the “Analytics” section of the dashboard to see an overview of all your analytics. This summary shows data on orders, units, views and profits across your entire account. 

Getting started with analytics

Source of units: Source of units offers a straightforward view of where your sales are coming from. All of your sales will either come from Spring’s Boosted Network, or they will be direct sales (sales driven by you through paid ads, online promotion, etc.). You’ll also see the total orders, units, and profit generated by each channel.

URL parameters: Here, creators can find what’s driving your fans to view your listings. You can create a URL parameter by simply adding a “?” at the end of your listing link with key-value pairs. If you activate the Google Analytics Integration (see below) you can also build tracking parameters using this tool.

Traffic sources: The traffic sources section shows you a breakdown of where your page traffic is coming from. For example, you can see how many views you’re getting from a variety of social media channels, websites, etc.

Orders: See what your most popular products are. If you find your community is loving one specific type of product or design, you can drop other products that are similar. You’ll also see a clear breakdown of your total profit per sale after costs are deducted (for example if you offer a discount code) or if a CPO (cost per order) is applied.

Google Analytics

Google Analytics (GA) is a powerful and free reporting tool that provides information regarding website visitors and their behavior.  Use Spring’s integration with GA  for deeper insight on your store visits, traffic, fan demographic info, and much more.

Use tracking links for additional insight

Easily create tracking links to share online using Google’s URL builder. This tool enables you to see which social media platforms are catching your fans attention and leading them to your store. 

Connect Spring x Google Analytics

You don’t have to run Google ads to unlock this analytics tool. Once set up, it can take up to 24 hours for Google Analytics to begin collecting information.

Go here. Sign into your Google account if you already have one, or create one.

Click Access Google Analytics, then click Sign up. Fill in your Account Name, Website Name, Website URL (your store or listing URL), and select an Industry Category and Reporting Time Zone.

Under Data Sharing Options, check the boxes next to the options that you want. Click Get Tracking ID. The tracking ID is a string like UA-000000-2. Find more information on finding your ID.  

Add the tracking ID to your Spring Account. Go to your dashboard, find Tracking Pixels in Tools and Services, and paste your ID into the Google section under Default Google Analytics tracking snippet. 

For more support on using the Google Analytics tool to gain further insight, take a look here.

The ‘Listings’ section within the dashboard allows you to view and edit all of your listings. You’ll be able to see sales and profit for each product. Access the following tools and customization options by clicking the buttons and icons next to each listing:

• Order a sample for promotional content
• Edit product title, details, price and design
• Update listing settings (schedule end date, print cycle, visibility settings, etc.)
• View an individual listing’s analytics
• Duplicate a listing’s settings and products
• Archive listings to remove them from your dashboard view
• Relaunch ended listings to make products available for purchase again

Listing Details

Edit listing details instantly by simply clicking the pencil icon next to the product you’d like to edit. Updated prices and profit margins will be reflected on any new orders placed once your changes are saved. The new price will not impact orders placed beforehand.

• Title: Customize the name of your product
• Description: Edit the description displayed on your listing page
• URL: If you’ve changed your product title, you may want to switch the URL. Just enter the new URL, click save, and see your changes appear
• Currency settings: Spring automatically displays currencies based on your fans’ location. You’re able to choose the exact display price in USD and in one other currency, either GBP or EURO, on your listing page. If you set the primary EU currency to GBP for example, this means the EURO price displayed will be based on this GBP price you’ve set. The specific EURO amount will depend on the current exchange rate. Make sure to update your currency settings first before editing any prices in the “Available products” section below
• Default product in listing: Select the default product you want to appear when fans land on your product listing

Available products 

• Edit or add designs: The ability to change the design of existing products or add/remove products from listings is explained below.
• Price: Customize the selling price displayed (and profit) per product. You can set the selling price for global products (fulfilled in EU and US) in both USD and your primary EU currency (either GBP or EUR). The EU price you set includes VAT—if you’re located outside of the EU the display price you’ll see on the listing page will not include VAT
• Product images: Choose which product image to display per product

Edit, add or remove existing designs 

Click ‘edit or add designs’ to get started. Here, you can alter individual products or apply your edits in bulk to other products in the listing. Adjust design placement, size, etc. as well as upload new designs to apply to your products. Apply your design changes to your chosen product or alternatively, toggle the ‘bulk edit’ option to apply your design changes to all products on the listing. 

Editing your products will initiate the print cycle for current orders. Once saved, new orders placed will feature the new design. Fans will need to cancel their order before edits are saved, or contact support as soon as possible. 

Once saved, edits will immediately be reflected on the listing page. However, edits may take 2 – 3 business days to be reflected on external Spring integrations such as the YouTube merch shelf due to content review policies. Edited products will not be available through integrations during the review period. Please note it is not possible to completely delete a listing due to legal reasons. You can ensure it is no longer visible online and prevent fans from being able to buy by archiving it.

Listing settings

You can access a listing’s settings by clicking its ‘gear’ icon. You can update the following settings for each listing:

• Visibility: Control who is able to view your listings and where your products appear (e.g. merch shelf).
• Marketing: Toggle this on to let Spring help you drive more sales through our Boosted Network (marketplace integrations, SEM, paid promotion, etc.).
• Schedule end date: Set a date for your listing to end (for limited edition merch) or end it immediately to make products no longer available for purchase.  
• Print cycle: By default, all listings automatically have three day print cycles. This means orders are produced and shipped every three days. If no orders are placed, the print cycle will continue indefinitely. If you select “Start Print”, we will initiate production for current orders on your listing and the print cycle will reset to three days. By selecting “end immediately”, your print cycle will not run again and your product will no longer be  available. Alternatively alter the end date, time, time zone, and save your selection. Adding a scheduled end date means if you’d like to continue selling, you’ll need to reset the print cycle once it’s ended. 

Initiate a print cycle

You can initiate a listing’s print cycle from within your Spring account. 

• Click the Listing Settings icon next to the listing you want to edit.
• When you select “Start Print” we will initiate production for current orders on your listing and the print cycle will reset to three days. 
• Select “End Immediately” if you want to initiate the print cycle and do not want the listing to relaunch, i.e. you do not want print cycle to reset and the products to be available for purchase again. You can relaunch listings at any time.

Control who sees your listings and products by updating a listing’s visibility setting. You can select public, private, or unlisted visibility.

• Public listings can be seen by and shared with anyone. Depending on your account preferences they will also show up on your social integrations e.g. Merch Shelf, Twitch. 
• Private listings can only be seen by you while logged into Spring account. This setting is a great tool if you want to prepare a product launch and make your products private until you’re ready. 
• Unlisted listings can be seen and shared by anyone with the link, but will not show up in your integrations or store. Utilize this setting when you want to share your listing with a select group of fans—they’ll only be able to see your products if they have the link.

If you change a listing from private to public it will be visible within your Spring storefront almost immediately. However, it can take up to 24 – 48 hours for the product to appear in your platform integrations like YouTube merch shelf. Making a listing private will take up to 10 hours for the product to be removed from any integrations.

Product countdown timer 

If you’ve scheduled an end time you may want to also activate the countdown timer on your listing page. To do this, go to the “Settings” section of your Spring account. By switching this on, it will add the timer to all of your listings. Once your listing ends on the scheduled date the print cycle will not restart (fans will not be able to place orders after it ends) so you must manually relaunch the listing if you want the products to be available again.

Archiving listings 

Archiving listings will remove them from being visible in the “Listings” section of your dashboard. Archiving also ends the listing’s print cycle and removes them from your store and other integrations. You can access archived listings and unarchive them at any time. If you want to unarchive a listing, change the ‘Show Archived’ filter to ‘Archived’. You can also relaunch listings that have ended print cycles here.