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Creator Resources Platform Integrations

Promoting products with fan content

Sharing photos of excited fans wearing or showing off your products affirms the quality of the products you’re selling and increases interest. This is an effective way to increase product sales and make your fans feel special.

Collecting content

There are several ways your community can share their photos and videos with you.  

  • Ask fans to tag you in their photos on social media in your YouTube videos, Instagram stories, or social posts, etc
  • Ask fans to use a specific hashtag when posting photos with your products on social media.  

Check out the clip below to see how YouTuber @JessicaKellgren-Fozard [637K subscribers] asks her community to use the hashtag #LovelyPeopleMerch on Twitter and Instagram when their orders arrive. 

Other engaging ways to collect valuable content:

  • Offer prizes for people who submit their photos. Host a selfie contest and ask fans to submit their photos. Whichever photo has the most likes/votes wins a giveaway.
  • Feature a “follower of the month” (fan of the week, etc.) on your social accounts. Ask people to submit photos and choose one to feature each week—add a link in the post to the product they’re wearing in case other followers want to purchase it too.  
  • Ask subscribers to send in photos of their new purchases in your stream. Highlight supporters who send photos on stream and thank them.

@JessicaKellgren-Fozard [637K subscribers] engages with followers who’ve shared their selfies with Jessica’s custom hashtag on Twitter.

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Connecting a domain

Currently to use Spring’s custom stores feature, you need to purchase a third-party domain which can then be pointed to your store. This means whenever someone enters your URL, i.e example.com, it loads up your custom store. Follow these steps to get started.

  1. Purchase a domain using a third-party domain registrar (Skip this step if you already have one)
  2. Receive to temporary site URL from account manager
  3. Add these DNS settings through your registrar
  4. Contact your Account manager to let them know this has been completed

Purchase a domain 

You can purchase a domain from any domain registrar which allows you to control your DNS settings. 

Here are some popular registrar’s

Temporary site URL

When your site is ready to go live your account manager will provide you a preview in the form of a temporary URL such as mycooldomain.netlify.com. If you have not received this yet you will have to wait before continuing the rest of the setup.

Add DNS settings

In order to point your custom domain to your branded store, you’ll need to edit your DNS settings in your domain registrar’s control panel to include a CNAME and A record that points to your store.

-Adding a domain

In this example, we’re connecting the domain 

www.mycooldomain.com to mycooldomain.netlify.com 

Record typeHost/NameValue
ALeave blank*104.198.14.52
CNAMEwwwmycooldomain.netlify.com

Note: Some providers require you to add @ as a value

Adding a subdomain

In this example we are connecting the subdomain shop.mycooldomain.com to mycooldomain.netlify.com provided by your account manager

Record typeHost/NameValue
CNAMEshopmycooldomain.netlify.com

DNS instructions for popular registrars

CNAME: 

A Record

Categories
Creator Resources Digital Products Products

How digital products work

How are my profits calculated for digital products?

You can add digital products to your Spring store for free. When you make a sale, a 20% processing fee and a $0.40 transaction fee will be applied. For example, if you’re selling Lightroom Presets for $10, you’ll earn $7.60 in profit for each sale ($10 – $2.40).  Remember, you’re in full control of your profit margins and can adjust the selling price at any time.

What should be the retail sale price (RSP) of my digital product? 

The selling price of your digital product depends on what you are selling. Wallpapers range between $2.99 and $9.99 and coloring pages or e-books between $5.99 and $12.99. Research examples of digital products that have been already launched and decide what price makes sense for your product. Also consider the time spent creating it and the value it offers to your community.

Why was my listing disabled?

All products for sale (including digital products) must comply with Spring’s Terms of Service, our Intellectual Property Policy, and our Acceptable Use Policy. Once you upload a digital product for sale, it could be taken down if it’s reported for violating our policies. Products may be removed for several reasons, for example:

  • it contains infringing content such as another brand’s trademarks or other intellectual property 
  • It contains prohibited content, such as nudity or offensive material
  • It does not match the listing description 

If you believe that your product was removed by mistake, please contact us at policy@spri.ng .  

What digital products should I sell?

You can create just about any digital product to sell to your community using Spring. Tailor your products to your audiences’ interests and needs. Think about the kind of content you share, your brand, and the value you can offer your fans through downloadable content. Check out this blog post for inspiration and tips for creating your first digital product.

Can I add digital products to my existing store?

Creators can add digital product listings on their current stores. Digital products exist in the same place as physical products.

Can I sell music or audio files?

In order to sell music or other audio files, you must own the rights to that content or have a license to distribute it. If you’re already working with a distributor, they may require that all digital distribution be done through them. Please carefully review your content and be sure that you comply with the terms of agreement with your distributor when selling audio files on Spring. Spring is not responsible for violations of intellectual property rights or breach of any agreements you may have with third parties, and all liability for such breach will fall on you. 

Check out our guide to digital products for more info and click the button below to start creating.